How to Maximize Your Real Estate Investment. Thinking about selling your home? Hey, even in this crazy market it’s important to maximize the return on your investment. Hi! I’m Sherri Echols, Broker Associate with RE/MAX Bryan – College Station. If this video provides great information for you please like, subscribe, and share it! I make it my point and priority to be on the cutting edge of innovation, technology, and market trends, so that I can better serve my community and my clients. Here are five things you need to do to maximize the return on your investment and get the most favorable terms and timelines when selling. The biggest thing is exposure. We want to make sure that we expose your house through digital marketing, to the masses. Most likely you’re actually watching this video through a detailed targeted market ad, where I’m actually pixeling you to make sure you see it. We’re actually averaging about 125,000 views on all of our properties, and we’re getting hundreds and hundreds of hours of watch time, just like the video you’re watching right now. Just imagine how that kind of exposure can work in your favor when selling. It’s all done through a detailed digital marketing strategy, that takes an enormous amount of time, effort, and training to perfect. I have paid thousands and thousands of dollars to learn from online digital marketers to properly market and expose the homes that I sell. And we continue to modify, adjust, and adapt as the platforms change so we can optimize exposure. You see, most people just do things like post on their business page and personal page, but that’s not enough because how these platforms work is they only put content in front of you when you are already interacting with it. Meaning, in most cases the only people who are seeing the content that you’re posting is your family and friends (aka your mom), our goal is to expose it to everyone else, to the masses. We do this by paying for advertising and targeting people online through Facebook, Instagram, YouTube, Google and others. Now, what else is important when selling your home? Make sure you hire someone who is an excellent negotiator. Think about this, if the average agent in Texas only sells 1 home a month. I’ve read somewhere that in order to be considered an expert, you need 10,000 hours working on the trade. That would be nearly impossible for the average agent selling 1 home a month to ever become an expert. The market changes very rapidly and if your agent is not immersed in the market it will cost you money. It would take about 183 years for the “average agent” to gain the experience and knowledge that I have. So, we really are experts at negotiating, we are also Certified Real Estate Negotiation Experts and less than 1% of agents across the nation hold that certification. Now, here’s something else you need to think about. Price, condition, and location. Now, here’s the deal, make sure that you aren’t just looking at Zillow for an accurate analysis of what your home is worth. Remember Zillow is an algorithm. It doesn’t really take into effect all the specific features of your house. It doesn’t take into account whether or not you have a pool, the location, views, your upgrades, or the condition of your home. And all of those things are really important, right? If any of those things are off, if the condition is off, if the location is off, if you live near a busy street, if you live on a court and so much more, all of those things affect the price. So you need to make positive or negative adjustments when determining price, just like an appraiser would. So, remember exposure and marketing, super, super important when you’re selling. Hiring somebody who is an expert negotiator with tons of experience to maximize your investment and protect your best interests. And listen, I get it, there are so many agents out there. Don’t leave the biggest investment of your entire life, in the hands of someone who only sells a few houses a year, or even just few houses a month. Go to an expert. Go to somebody who’s going to expose your home to the masses, who’s an expert at their game, who takes their job seriously, who does it full-time and has your best interest at heart. Again, my name is Sherri Echols with RE/MAX Bryan-College Station and I would love to help you with anything real estate or community related. If you’re thinking about buying or selling, or would just like a little advice, please give us a call. I want you to know that we take our profession very, very seriously. If you know anyone who may benefit from this video, please send it to them. I’m your community market leader Sherri Echols, a helping hand for a happy home!
